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Advertise on 401kWire

Since 1997, the 401kWire has been the leading, real-time news and information source for defined contribution industry insiders. Our services include a Web page that is updated 250 days a year -- each day the NYSE is open -- and a daily email update mailed at 4 pm EST with headlines and links to our most recent stories.

Story topics cover the business of the DC business, with a special focus on M&A, sales and marketing, distribution, product launches and strategies and, of course, the people who behind the news.

Circulation
Unlike most other Web news sites, 401kWire is "subscriber only." Readers include senior executives and decision-makers and nearly all of the firms competing in the defined contribution market. Those companies include: insurers, banks, mutual fund firms, asset managers, outsourced recordkeepers, trust companies and broker-dealers.

Our readership also includes executives at the major consulting firms and ERISA law firms, third-party administrators and financial advisors focusing on the retirement market. More than 200 plan sponsors also have access to the 401kWire.

Titles include: president, senior vice president, managing director.

Responsibilities include: retirement operations, asset management, product development, sales and marketing.

Format
401kWire is published each day the NYSE is open for trading. Content is updated in real time as the news occurs. All content is published on the World Wide Web.

For more information on advertising call:

Veronica Guzman
212-331-8999


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